Brand Spotlight

Onewheel GT S-Series Adds Some Giddyup to Your Land Shredding

There’s a lot of different types of Onewheel riders. Some people use them for transportation, while others approach their Onewheels with the passion of a sport.…

Meet Public Lands — The Outdoor Store With a Mission

Public Lands gives 1% of its sales back to support the places, activities, and access that matter to you.

Something to Feel Good About: Your BUFF Neck Gaiter Actually Came From a Village

The BUFF is the Kleenex of neck gaiters. It’s easy to assume it’s made by the millions in an automated factory in Asia.

Written by Seiji Ishii October 11, 2022

Indigenous Footwear Brand Celebrates First Permanent Store in Canada

Manitobah, an Indigenous-led brand in Canada, offers winter footwear inspired by authentic Native traditions.

Written by Andrew McLemore September 01, 2022

Beyond Yoga: lululemon Makes More Athletic Apparel Than You Might Think

Lululemon athleisure mixes comfort and range of motion to move with you from the gym to the street.

Dreamy Dyneema: High Tail Designs’ Ultralight Trail Gear Is Anything but Boring

Whether you want one-ounce rain mitts for your ultralight array or a cute tote to carry your pug (what?), High Tail Designs makes it in…

Written by Sam Anderson December 01, 2021

Wapeg Tent Stakes: Talented Forgers Elevate Lowliest Piece of Camp Gear

Check out the only Kickstarter project we’ve seen that’s 1,000 years old. Kyoto blacksmiths make the Wapeg tent stake from ancient iron nails.

Written by Sam Anderson August 03, 2021

Marmot Collabs With Ford Bronco for State Parks Benefit Tour

The unlikely Marmot and Ford pairing includes a limited-edition product line and a month-long ‘States of Adventure’ road trip campaign.

Written by Sam Anderson July 19, 2021

The Real Life of Adventure Travel TV Host Eric Hanson

What is one crucial piece of gear for adventure travel? Is a dream job overrated? How does the outdoor industry include more people of color?…

Written by Sponsored Post August 12, 2020

9 Ledlenser Lights to Illuminate Your 2020

Whether it’s an everyday-carry pocket light, a stationary work light, or a fully featured flashlight for hunting and fishing, Ledlenser makes a product to meet…

Written by Sponsored Post April 16, 2020

In the Spotlight: Pelican Brand Profile

‘Protecting all that you value since 1976,’ Pelican manufacturers coolers, luggage, storage cases, and more.

Written by GJ Staff September 11, 2017

Brand Profile: ‘Watershed’ Duffel Made In The USA

The brand Watershed began building waterproof duffels in the 1990’s. Today, the brand still makes waterproof bags in the USA.

Written by GJ Staff August 28, 2017

In The Spotlight: Granite Gear

Granite Gear outfits all manner of outdoor enthusiasts: campers, hikers, paddlers, travelers, even America’s soldiers.

Written by GJ Staff August 21, 2017

In The Spotlight: Five Ten Brand Profile

From it’s launch of the ‘Five Tennie’ in 1985, Five Ten grew into a leader in climbing and cycling footwear. Today, its sticky rubber is…

Written by GJ Staff August 14, 2017

In The Spotlight: Kelty Brand Profile

Look at any campground in America and you’re likely to find a Kelty pack, sleeping bag, or tent. The ubiquitous brand has helped keep campers…

Written by Sponsored Post August 07, 2017

In The Spotlight: Vollebak Brand Profile

Pants stained with fake blood, a hoodie that’s guaranteed to survive on Mars, and base layers “designed to increase your life expectancy.” Vollebak creates gear…

Written by GJ Staff July 17, 2017

In The Spotlight: Boa Brand Profile

Click. Twist. Tighten. The simple concept of a better way to lace athletic gear launched the brand Boa 16 years ago.

Written by Sponsored Post July 10, 2017

Company Profile: EVO Rock & Fitness Climbing Gyms

‘Try not. Do or do not. There is no try.’ Yoda’s words are brought to life in EVO Rock & Fitness gyms.

Written by GJ Staff June 26, 2017

In The Spotlight: Brooks-Range Brand Profile

Mountaineering gear, made by mountaineers. That’s the recipe behind Brooks-Range Mountaineering.

Written by GJ Staff June 20, 2017

Brand Profile: Croakies Turns 40

Croakies — the simple product that keeps glasses from falling in the water is still the mainstay of a brand thriving in mountain and beach…

Written by GJ Staff June 05, 2017

In The Spotlight: Paul Components Brand Profile

Paul Component Engineering, based in Chico, Calif., is the oldest domestic bike part company in the nation.

Written by GJ Staff May 29, 2017

In The Spotlight: Cotopaxi Brand Profile

Gear for good. That simple premise launched a brand intent on improving the world one jacket, backpack, or pant at a time.

Written by GJ Staff May 23, 2017

In The Spotlight: Jack Wolfskin Brand Profile

Jack Wolfskin is a massive retailer that has been building quality outdoors apparel and gear for adventures in the outdoors for 36 years.

Written by Sponsored Post May 15, 2017

In The Spotlight: NEMO Equipment Brand Profile

NEMO Equipment just turned 15 years old. But in its relatively short history, the brand made waves with unique designs in sleeping bags, tents, hammocks,…

Written by Sponsored Post May 01, 2017

In The Spotlight: Therm-a-Rest Brand Profile

From inflatable mattresses to tents and sleeping bags, Therm-a-Rest has been building camping gear in the U.S. for more than 40 years.

Written by GJ Staff April 17, 2017

In The Spotlight: Sea To Summit Brand Profile

Clever camp cookware, cozy sleeping pads, and super light hammocks: the brand Sea to Summit builds the gear that makes camping, hiking, and being outdoors…

Written by Sean McCoy April 10, 2017

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